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Branch Cookie Policy

Last updated September 29, 2026 Download
Cookies are small text files placed on your computer by sites that you have visited. They are used to make Branch websites work, or work more effectively and efficiently, and to provide a better user experience. Cookies may also provide information to the owners of the site. No personally identifiable information is stored within them, however, full details are below to explain the cookies we use and why.
On this page, we provide a list of all the cookies and services that may set cookies on your device. If you do not wish to have cookies set on your device for any reason, you may opt out of all cookies via your browser settings. You may also adjust your cookies settings via the Cookies Settings link on our website. Branch websites recognize the Global Privacy Control (GPC). For more information on the GPC and how to use a browser or browser extension incorporating the GPC signal, see https://globalprivacycontrol.org/.

What are cookies?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Cookie List

What types of cookies does Branch use?

Strictly Necessary Cookies:

These cookies are necessary for the website to function properly and cannot be disabled. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Cookie Subgroup
Cookies
Cookies used
university.branch.io
user_language_code
First Party
www2.branch.io
__cf_bm, BIGipServerx,
First Party
www.branch.io
wordpresspass_XXXXXXXXXXX XXXXXXXXXXXXXXXXX, wordpressuser_XXXXXXXXXXX XXXXXXXXXXXXXXXXXX, wp settings-time-X, PHPSESSID, wp-settings-, wordpress_logged_in_XXXXXXX XXXXXXXXXXXXXXXXXXXX, wp postpass_XXXXXXXXXXXXXXXX XXXXXXXXXXXX, wordpress_sec_, wordpress_test_cookie
First Party
support.branch.io
_cfuvid
First Party
dashboard.branch.io
_csrf
First Party
support.branch.io
__cf_bm
First Party
branch.io
OptanonAlertBoxClosed, OptanonConsent
First Party
help.branch.io
OptanonAlertBoxClosed, OptanonConsent
First Party
consent.cookiebot.com
CookieConsent
Third Party
www.recaptcha.net
_GRECAPTCHA
Third Party

Functional Cookies:

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
 
Cookie Subgroup
 
 
Cookies
 
 
Cookies used
 
 
bizible.com
 
 
_BUID
 
 
Third Party
 
 
github.com
 
 
_octo
 
 
Third Party
 
 
app.link
 
 
_s
 
 
Third Party
 
 
g2crowd.com
 
 
_cf_bm
 
 
Third Party
 
 
bugcrowd.com
 
 
_crowdcontrol_session_key
 
 
Third Party
 
 
github.com
 
 
logged_in
 
 
Third Party
 
 
prnewswire.com
 
 
__cf_bm
 
 
Third Party
 
 
gist.github.com
 
 
_gh_sess
 
 
Third Party
 
 
g2.com
 
 
__cf_bm
 
 
Third Party
 

Performance Cookies:

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
 
Cookie Subgroup
 
 
Cookies
 
 
Cookies used
 
 
branch.io
 
 
_gid, _mkto_trk, _biz_dfsA, mp_xxxxxxx_mixpanel, _biz_uid, _ga_xxxxxxxxxx, _gat, biz_pendingA, _biz_kvpA, _biz_flagsA, _biz_nA, _ga
 
 
First Party
 
 
www2.branch.io
 
 
_mkto_trk
 
 
First Party
 
 
cdn.branch.io
 
 
_gid, _ga
 
 
First Party
 
 
videos.branch.io
 
 
_mkto_trk
 
 
First Party
 
 
www.branch.io
 
 
_mkto_trk
 
 
First Party
 
 
cdn.mxpnl.com
 
 
mp_xxxxxxx_mixpanel
 
 
Third Party
 

Social Media Cookies:

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
 
Cookie Subgroup
 
 
Cookies
 
 
Cookies used
 
 
connect.facebook.net
 
 
fbsr_348703352001630
 
 
Third Party
 

Targeting Cookies:

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you disable these cookies, you will experience less targeted advertising.
 
Cookie Subgroup
 
 
Cookies
 
 
Cookies used
 
 
branch.io
 
 
_gcl_au, _fbc, _fbp
 
 
First Party
 
 
io
 
 
_fbp
 
 
First Party
 
 
youtube.com
 
 
VISITOR_PRIVACY_METADATA, YSC, VISITOR_INFO1_LIVE, __Secure-xxxxxxx
 
 
Third Party
 
 
tiktok.com
 
 
tta_attr_id_mirror
 
 
Third Party
 
 
casalemedia.com
 
 
CMPS, CMID, CMPRO
 
 
Third Party
 
 
company-target.com
 
 
tuuid, tuuid_lu
 
 
Third Party
 
 
linkedin.com
 
 
Bcookie, lidc, li_gc
 
 
Third Party
 
 
doubleclick.net
 
 
IDE, test_cookie
 
 
Third Party
 
 
tremorhub.com
 
 
tv_UIDM, tvid
 
 
Third Party